Challenge: To encourage philanthropic support of an organization dedicated to helping the developmentally disabled live better, fuller lives.
Situation Analysis: AHRC Suffolk is a not-for-profit organization that provides educational, vocational, residential and other services to developmentally disabled children and adults in Suffolk County. Although a number of individual brochures highlighting specific AHRC Suffolk services existed, there was no unifying document that would explain the broad reach of the organization to potential supporters and other shareholders.
Solution: Crown Advertising developed a case statement based on the three principle areas AHRC Suffolk impacts â€” Living, Learning & Working.
Strategies: After obtaining information from both agency personnel and clients in the organizationâ€™s education, vocational training and residential living areas, what struck us was that despite their many differences and the disadvantages endured by AHRCâ€™s clients, each was striving toward a similar goal â€” to live life to the fullest. In addition to developing comprehensive overviews of each area, we developed short profile stories entitled â€śLives Well Led,â€ť focusing on both the strivings of AHRC clients and the good works performed by AHRC personnel and supporters. These stories helped to provide emotional context to go with the descriptions of each service area. Thematically, Crownâ€™s design team focused on the idea of metamorphosis and growth of the individual client, as symbolized by the butterfly.
Results: The Living-Learning-Working brochure has become a vital tool for fundraising and critical government relations efforts, and also helps provide solid information for potential corporate partners as well as families of prospective students and clients.
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Crown Advertising is a full-service marketing and advertising agency, offering a host of services developed and managed by some of the region's top creative professionals. Turn to us for:
At Crown, we believe in bringing humanity and purpose to your brandâ€¦in making your image something that inspires people to think about you as more than another company, but as a part of their lives.
Over the years, weâ€™ve gotten branding â€” and rebranding â€” down to a process that starts with answering some basic questions:
- What do you want your customers to believe about you?
- What do your customers believe about you now?
- What gaps exist between your self-image and your customersâ€™ perceptions?
- What information will help fill those gaps?
Ideally, this process of discovery does not stop with managementâ€™s assumptions. When possible, we strongly recommend the use of actual consumer research to go beyond the conventional wisdom and get to the heart of how your organization is perceived. Crown will work with you to develop the right combination of qualitative and quantitative research methods to provide the information you need to succeed. Armed with this knowledge, we will help you decide the right course of actionâ€¦whether it is a completely new corporate image, freshening up your existing brand, or a new marketing approach to help your brand make an indelible mark in the minds of your stakeholders.
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Above all, Crown provides strategic guidance, helping you make the most of your available budget while managing your brand online â€” connecting your organization to a world of possibilities.
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