CASE STUDIES

AHRC Suffolk

Challenge: To encourage philanthropic support of an organization dedicated to helping the developmentally disabled live better, fuller lives.

Situation Analysis: AHRC Suffolk is a not-for-profit organization that provides educational, vocational, residential and other services to developmentally disabled children and adults in Suffolk County. Although a number of individual brochures highlighting specific AHRC Suffolk services existed, there was no unifying document that would explain the broad reach of the organization to potential supporters and other shareholders.

Solution: Crown Advertising developed a case statement based on the three principle areas AHRC Suffolk impacts — Living, Learning & Working.

Strategies: After obtaining information from both agency personnel and clients in the organization’s education, vocational training and residential living areas, what struck us was that despite their many differences and the disadvantages endured by AHRC’s clients, each was striving toward a similar goal — to live life to the fullest. In addition to developing comprehensive overviews of each area, we developed short profile stories entitled “Lives Well Led,” focusing on both the strivings of AHRC clients and the good works performed by AHRC personnel and supporters. These stories helped to provide emotional context to go with the descriptions of each service area. Thematically, Crown’s design team focused on the idea of metamorphosis and growth of the individual client, as symbolized by the butterfly.

Results: The Living-Learning-Working brochure has become a vital tool for fundraising and critical government relations efforts, and also helps provide solid information for potential corporate partners as well as families of prospective students and clients.

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Branding
Your brand is more than your name, logo or tagline. It is the beginning of a connection between you and your stakeholders. Ultimately, your brand will become the sum total of everything your prospective consumers believe about your organization.

At Crown, we believe in bringing humanity and purpose to your brand…in making your image something that inspires people to think about you as more than another company, but as a part of their lives.

Over the years, we’ve gotten branding — and rebranding — down to a process that starts with answering some basic questions:

  • What do you want your customers to believe about you?
  • What do your customers believe about you now?
  • What gaps exist between your self-image and your customers’ perceptions?
  • What information will help fill those gaps?


Ideally, this process of discovery does not stop with management’s assumptions. When possible, we strongly recommend the use of actual consumer research to go beyond the conventional wisdom and get to the heart of how your organization is perceived. Crown will work with you to develop the right combination of qualitative and quantitative research methods to provide the information you need to succeed. Armed with this knowledge, we will help you decide the right course of action…whether it is a completely new corporate image, freshening up your existing brand, or a new marketing approach to help your brand make an indelible mark in the minds of your stakeholders.
Digital Marketing
Helping organizations get and stay connected with their customers, clients and other stakeholders has always been our top priority. In today’s world, that means managing the changing array of communications networks available to best reach your target audiences.


  • Web Development
  • Social Networking
  • Internet Marketing
  • Search Engine Marketing
  • Email Marketing
  • Interactive Media
  • Mobile Communications


Above all, Crown provides strategic guidance, helping you make the most of your available budget while managing your brand online — connecting your organization to a world of possibilities.
Print & Broadcast Advertising
Crown has a 20-year history of developing advertising that compels action. From our roots in retail to our more recent work in healthcare, we have helped dozens of businesses manage effective campaigns utilizing the complete spectrum of “traditional” advertising venues, including:

  • Newspapers
  • Magazines
  • Circulars
  • Television
  • Radio
  • Out-of-Home
Direct Marketing
Even in today’s digital world, there’s something familiar and comforting about holding a printed piece. Whether you need a simple mailer, sales literature or a complex multi-piece fundraising package, Crown has the experience to get you noticed in the crowd. Our artists, writers and mail specialists will work with you to deliver your message directly to people who matter — and with that sense of urgency that improves response rates by compelling action.

  • Brochures
  • Mailers
  • Sales Sheets
  • Capabilities Brochures
  • Specialty Mailers
Video Production
The impact of video is no longer restricted to cable or the airwaves. Increasingly, digital video plays an important role in creating a rich consumer experience online. Crown will work with you to integrate video into your website and create easy-to-access consumer video libraries via YouTube and other domains. We also use video to add excitement to fundraising campaigns, corporate communications packages and more.
Corporate Communications
Every organization can benefit from clear communications with the public, media, government officials, donors and other stakeholders. Crown can help you refine your messages to best address the concerns of each constituency, and develop specialized communications strategies to reach them. From annual reports, capabilities overviews and employee communications to press materials, white papers, newsletters and fundraising campaigns of all kinds, we'll work with you to develop the right pieces - at the right cost.
Web Development
Your web site is often a prospective customer’s first introduction to who you are and what you have to offer. Crown Advertising works with organizations of all types to develop web sites that tell their stories in a clear, compelling and entertaining manner. We begin by getting into your head and understanding what your prospects need to know. We develop smart architectural solutions for your site, ensuring that users can easily find what they seek. We continue the process by writing copy that motivates action, and matching it to design elements that bring it all together in a pleasing manner. The result? A web site that doesn’t just sit there — a web site that works.