Entrepreneur for a King
Creating a new pricing strategy for King Kullen
Grocery store margins are razor-thin. And with competition down the block or across the street, you need a pricing strategy you can own across dozens of stores. Stores you’ve walked. Stores you feel you own.
So you brainstorm with your 25-year-partners at Crown and create individual promotional platforms for each and every day of the week. You call it “Price-Wise” and take it to the Long Island marketplace through a multi-channel campaign.
By giving consumers seven more reasons to come to King Kullen, you boost revenue across all major food categories. Bon Appetit!