Entrepreneur on the Run
A half-a-marathon is known as the “13-one”. Today, thanks to Hema Nambiar, it’s also known as cutting-edge sportswear developed from NASA space technology.
Stricken with a rare disease that required the replacement of her diaphragm with an artificial one, Hema’s long road back to health began with walks, then jogs, then half-marathons. Along the way she taught herself how to breath again, and at the same time breathed new life into active wear by creating a product line that retains 90% of your body’s heat.
Crown worked with Hema on crowd-sourcing to support the launch and digital media strategies to keep the momentum up and running.